The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion and Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC helps fund national and international Beef Checkoff programs to increase marketing opportunities around the U.S. and globally. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers.

Video: The Future of Beef Promotion

Resource: Texas Beef Council Facts

Website: Texas Beef Council