White Oak FFA Members Embraces Ag Communications Passion to Promote Sustainable Lifestyles
Friday, November 29, 2024 | Author: Texas FFA News
Kynlee Bright writes about fulfilling a sustainable lifestyle while working for Shelbizleee, a communications company owned by Shelbi Orme, a YouTuber focusing on sustainability in everyday life.
Starting in August 2021, Bright joined Shelbizleee through a family connection to research and write educational blog posts on sustainability products and practices. Since then she has increased the views by an impressive 725%.
"I was tasked to research, fact check, find photos, and write an engaging blog that would intrigue readers to adopt sustainable practices in that particle aspect," Bright said.
During her first blog post about sustainable cat food, she realized that out of thirty different cat food brands, only two used biodegradable packaging.
"Green and sustainable living can be as simple as switching from using plastic water bottles to using a metal one, or as big as making your entire life revolve around 0 waste activities and products," Bright said.
However, she has had to overcome the challenge of adapting her writing style from featured-based journalism to research-focused journalism.
"FFA has encouraged me in my professional and personal lives and has helped me to keep pushing through assignments, even when things are tough or frustrating," Bright said.
Through her work, Bright has not only contributed to sharing sustainability practices but also developed valuable skills in research, writing, and communication, paving the way for continued growth in agricultural communications and sustainability advocacy.
“Throughout the course of three years, I have gone from a company writer role, to a company communicator role, to now being promoted to a management position to train an assistant dedicated to working beside me and researching topics for my articles,” said Bright.
Her career goal is to be a journalistic writer, and credits this placement as a stepping stone towards her future goals.
Bright's successful SAE project was recognized as the Star Chapter in Placement at the 2024 Texas FFA State Convention and the Star Lone Star in Placement at the 2024 Texas FFA State Convention.
Article updated to highlight students' new successes from original Texas FFA News post on 3/22/2024.
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