Stephenville FFA Member Studies Consumer Preference of Retail Beef
Friday, December 6, 2024 | Author: Texas FFA News
Shayla Mader, a Stephenville FFA member, was named the top Social Science (Category 5) Agriscience Fair Project in the nation at the 97th Annual National FFA Convention and Expo.
The FFA Agriscience Fair allows members to gain real-world, hands-on experiences in agricultural enterprises. Students use scientific principles and emerging technologies to solve complex problems related to agriculture, food, and natural resources.
Mader’s project was titled “Buy Beef Better: A Study Over Consumer Preferences of Retail Beef.” The purpose of this study was to examine the impact that certain demographics had
on the consumer preferences for retail beef.
“Through a post-facto correlational study using a convenience sample, consumer opinions regarding retail beef preferences and demographics were compared, and relationships were analyzed,” said Mader.
She concluded that there are many differing opinions on retail beef and that agricultural literacy plays a significant role in consumer perceptions.
“With the growing differentiation of retail beef today, it is vital for beef producers to know what consumers prefer so that they can accurately and effectively market and sell their products,” said Mader. “The information obtained in this study can be a basis for further research on this topic to be utilized in the beef industry.”
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